Lady Gaga is a phenomenon. She took the world by storm, being an artist who combines good music, highly artistic and detailed videos, shocking imagery and impeccable marketing. The purpose of this book is to analyze the marketing tactics that she used in order to reach the top.
This book aims to be an essential guide for any individual that wants to expand their markets and expand their horizons.
Anyone interested in marketing will benefit a lot from this book! These marketing and influence tactics apply everywhere and in every field!
This book can become a game changer in your business if you apply the lessons learned here.
Inside you will learn:
*The importance of physiological and psychological tension and why it's the best strategy for advertizing
*How to give self-identities to your fans and set up expectations you expect them to live up to
*Name and unite your fans
*How to use the Commitment and Consistency principle
*Rewarding good behaviours of your fan base
*The use of subliminal content in modern marketing and advertizing
*Embedding subconsciously perceived sexual and death imagery
*Why sexual and death imagery works best when combined
*Using verbal ambiguities
*The four different ways to transmit subconsciously perceived information
*Niche marketing and subculture targeting
*Why sparking buzz, attention and controversy is of the utmost importance
*Using archetypal, taboo and religious imagery to draw attention and use the "shock factor"
*Using rebellion, religion, power, corruption and dark side themes to peak interest
*Using age regression to create an unparallel atmoshpere
*Amplify positive emotions using a hypnotic technique called fractionation
*Why understanding the deepest parts of the customer is of utmost importance in every niche
*How to talk to the different parts inside the consumer
*The limitations of beauty and why you shouldn't confine yourself
This book aims to be an essential guide for any individual that wants to expand their markets and expand their horizons.
Anyone interested in marketing will benefit a lot from this book! These marketing and influence tactics apply everywhere and in every field!
This book can become a game changer in your business if you apply the lessons learned here.
Inside you will learn:
*The importance of physiological and psychological tension and why it's the best strategy for advertizing
*How to give self-identities to your fans and set up expectations you expect them to live up to
*Name and unite your fans
*How to use the Commitment and Consistency principle
*Rewarding good behaviours of your fan base
*The use of subliminal content in modern marketing and advertizing
*Embedding subconsciously perceived sexual and death imagery
*Why sexual and death imagery works best when combined
*Using verbal ambiguities
*The four different ways to transmit subconsciously perceived information
*Niche marketing and subculture targeting
*Why sparking buzz, attention and controversy is of the utmost importance
*Using archetypal, taboo and religious imagery to draw attention and use the "shock factor"
*Using rebellion, religion, power, corruption and dark side themes to peak interest
*Using age regression to create an unparallel atmoshpere
*Amplify positive emotions using a hypnotic technique called fractionation
*Why understanding the deepest parts of the customer is of utmost importance in every niche
*How to talk to the different parts inside the consumer
*The limitations of beauty and why you shouldn't confine yourself
