Ever do something you immediately regretted? Wish you could take back those words you just blurted out?
This brief and practical book will show you how to use effective crisis communications to become more valuable to your clients and your firm. In addition to understanding the challenges of dealing with the media and the public, it will teach you steps to prevent or mitigate damage to your client's reputation.
Don’t wait until you’re in the public’s crosshairs to figure out an effective strategy. You need to know beforehand what works and what doesn’t.
A Lawyer's Guide to Crisis PR answers the questions you’ve been afraid to ask:
- Can This Be Fixed?
- Are You the RightPerson to Fix This?
- How Fast Can You Fix This?
- How do I Control a 24-Hour Cycle?
- How Do I Know Which Strategy to Use?
- Can I Simply Ignore Them?
- How Should I Respond?
- What Do You Need to Know?
- Expect the Worst. Prepare for It.
What’s stopping you from turning an embarrassing or reputation damaging crisis into yesterday’s news?
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