ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.
In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.
Wick’s Chapter titles highlight the story:
Chapter 1: Rags to Riches
Chapter 2: Follow the Leader
Chapter 3: Printing Money
Chapter 4: Big Man on Campus
Chapter 5: King of Sports
Chapter 6: All Sports are Local
Chapter 7: Fighting For Scraps
Chapter 8: Breaking Free
Whether you’re an avid sports fan, an active sports hater, or just someone wondering why your cable bill is so high, The Game to Show the Games is a must-read.
In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.
Wick’s Chapter titles highlight the story:
Chapter 1: Rags to Riches
Chapter 2: Follow the Leader
Chapter 3: Printing Money
Chapter 4: Big Man on Campus
Chapter 5: King of Sports
Chapter 6: All Sports are Local
Chapter 7: Fighting For Scraps
Chapter 8: Breaking Free
Whether you’re an avid sports fan, an active sports hater, or just someone wondering why your cable bill is so high, The Game to Show the Games is a must-read.
