Every writer has one goal: to sell books and build reader loyalty. So how do you grab readers’ interest to buy your book? Whether you’re writing a book proposal to pitch to an agent or traditional publisher or you’re self-publishing, writing effective back cover descriptions is the key to selling your books. How to Write Back Cover Copy That Sells teaches you these insider publishing secrets:
* Research powerful keywords that search engines and readers will love.
* Test effective keywords on Amazon.
* Write compelling headlines to grab your reader’s interest.
* Identify people who will buy your book.
* Write copy highly-targeted toward your two reader groups – consumers and trade buyers.
* Master the art and structure of writing fiction and nonfiction back cover copy.
* Craft an author bio that promotes your expertise.
* Create brilliant sell copy for back covers, blogs, sales catalogs, and promotional blurbs.
* Includes step-by-step writing worksheets to walk you through every stage of the copywriting process.
* And much more….
* Research powerful keywords that search engines and readers will love.
* Test effective keywords on Amazon.
* Write compelling headlines to grab your reader’s interest.
* Identify people who will buy your book.
* Write copy highly-targeted toward your two reader groups – consumers and trade buyers.
* Master the art and structure of writing fiction and nonfiction back cover copy.
* Craft an author bio that promotes your expertise.
* Create brilliant sell copy for back covers, blogs, sales catalogs, and promotional blurbs.
* Includes step-by-step writing worksheets to walk you through every stage of the copywriting process.
* And much more….
