Maximizing Campaign Conversion Rates Using Analytics (English Edition)

Name: Maximizing Campaign Conversion Rates Using Analytics (English Edition)
Author: Forte Consultancy Group

Sobre

Finding the next best offer for customers is only the tip of the iceberg when it
comes to maximizing ROI from campaigns. Companies need to look into using
the right channel, the right tone of communications, and even the right time to
contact customers to achieve this ultimate objective.