As an author, your first job is to write. Your second job is to market.
To get your work in front of a readership, people need a) to be aware of it; and b) persuaded to buy it. That’s where marketing comes in. And the most effective, lowest-cost book marketing you can do is online. But where do you begin?
There are a number of common, classic mistakes that most authors make when marketing books online. This short guide outlines seven common pitfalls - plus practical advice, tips and tools to help you avoid them. Avoid these mistakes and you'll be ahead of most authors - and sell more books!
To get your work in front of a readership, people need a) to be aware of it; and b) persuaded to buy it. That’s where marketing comes in. And the most effective, lowest-cost book marketing you can do is online. But where do you begin?
There are a number of common, classic mistakes that most authors make when marketing books online. This short guide outlines seven common pitfalls - plus practical advice, tips and tools to help you avoid them. Avoid these mistakes and you'll be ahead of most authors - and sell more books!
