Anticipate: The Architecture of Small Team Innovation and Product Success (English Edition)

In the book Anticipate, the author digs through six decades of new product development theory and practice to find out what really works. Not surprisingly, innovation (especially now, in this age of global commoditization) is the driver of success. And leading companies have turned to small, agile teams to pursue it in earnest. What many companies don't realize, however, is how much innovation depends on effective implementation and creative problem solving. This book reveals proven principles and techniques—pulled together in the form of a unifying "architecture"—for maximizing effort, empowering agile teams, and creating sizeable competitive advantages.