Merchandise range planning is part of the overall assortment planning process and involves making decisions about the amount of merchandise choice - the variety (or breadth) and the depth – that will be available to customers. The breadth of stock is the number of different types of merchandise and the depth of merchandise is defined as the number of SKU’s per type.
Determining the right merchandise range is critical to meeting financial targets and satisfying customers. If the variety or amount of product aren’t what the customer needs or what the customer expects from the retail brand, the retailer will likely lose the sale and possibly the customer.
You will learn:
•The buying and merchandising seasonal cycle
•The role of the merchandise planner
•The components of an assortment plan
•How to create a merchandise mix plan
•Width vs Depth Strategy
•The impact of product and category life cycles on assortment planning
The ideal merchandise range and assortment plan results in the right merchandise, in the right quantity, at the right price and at the right time.
Determining the right merchandise range is critical to meeting financial targets and satisfying customers. If the variety or amount of product aren’t what the customer needs or what the customer expects from the retail brand, the retailer will likely lose the sale and possibly the customer.
You will learn:
•The buying and merchandising seasonal cycle
•The role of the merchandise planner
•The components of an assortment plan
•How to create a merchandise mix plan
•Width vs Depth Strategy
•The impact of product and category life cycles on assortment planning
The ideal merchandise range and assortment plan results in the right merchandise, in the right quantity, at the right price and at the right time.
