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    Breaking Free from The Lean Startup religion: The Service Designer Manifesto (English Edition)

    Por Tenny Pinheiro

    Sobre

    “May the gods have my most profound respect, though never my blind obedience.”

    Miyamoto Musashi

    Entrepreneurs must get to be the masters of their tools and practices, instead of religious followers of them. They need to learn how to build, explore and preserve empathic connections to the people they intend to serve with their solutions. The Lean Startup brings up interesting perspectives to optimize the development process. Those productivity-driven assets will be incredibly helpful as long as entrepreneurs are building something relevant to the people they are aiming to serve. Service design, with its human-centrism, opens crucial empathetic windows that connect entrepreneurs to real people’s needs, problems, and desires.
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