- Includes Copywriting Breakthrough Addendum.
If you had to start over, could you revolutionize your industry from an entry position?
Here's a story of one who did just that...
A delightful fiction about a young lad breaking into the advertising business at the turn of the last century.
The principles covered here illustrate what modern marketers should be using, but most still aren't.
Please enjoy this light-hearted parable.
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