Capturing foreign markets is a comprehensive guide that has been written to empower business leaders who are looking to grow their footprint globally. This book is loaded with tested principles and insights covering topics such as: practical ways to roll out international growth strategies that work, the best approach to use for different sized businesses and financial and risk management. Special commentary and application notes have been added that highlight the applicability of the principles to small businesses and start-ups. After reading the book, you as a business leader will have a firm grip on how your business could approach your international growth with a focus on minimizing risk and enhancing the returns. There are many illustrations and case studies in every chapter which are designed to give you as a business leader insight into how to build your business globally.
Whether you represent a merchandise or services business, you can tap into lucrative foreign markets and see a significant growth in your bottom line. Capturing a foreign market is not so much a matter of if it can be done, but more a product of what would need to be in place in order for a new market to become a significant revenue generator for your business.
Whether you represent a merchandise or services business, you can tap into lucrative foreign markets and see a significant growth in your bottom line. Capturing a foreign market is not so much a matter of if it can be done, but more a product of what would need to be in place in order for a new market to become a significant revenue generator for your business.
