Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business, as well as four novels. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years.
In an intimate, personal interview, Denny shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls.
The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers!
Denny regales you with fascinating stories about:
The $1,000,000,000 offer that still brings in droves of subscribers
The 4-martini lunch that launched Who’s Mailing What!
Sensational snake oil salesmen
How the Supreme Court kept a promotion alive
The wit and wisdom of a host of redoubtable marketers: Melvin Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay Abraham and many others.
Listen as this renowned dispenser of invaluable direct mail intelligence tells you how to:
Leverage competitive intelligence
Develop breakthrough test ideas
Identify new opportunities
Write more compelling copy
Get your sales letter opened and read
Phrase powerful offers
Pick the surefire option
Bump your response rate
Convert prospects (or suspects) to advocates use the five steps of success direct marketing
Tell a story and connect emotionally, one-to-one with your reader
Successfully negotiate rights
And much, much more!
Fascinating, but how does his advice fit into today’s high technology arena? After all, e-mail marketing is forecast to hit 838 billion messages by 2013. This blitz of traffic means your message must be compelling and relevant--from the subject line in the inbox to the landing page and the follow-up. Denny will convince you that Direct Marketing techniques are not only relevant; they are critical and indispensable if your business hopes to stand out in this madding crowd.
And don’t miss the opportunity to continue to learn at the feet of the master. Go to e-newsletter, www.businesscommonsense.com to reap the benefits born of years of experience.
In an intimate, personal interview, Denny shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls.
The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers!
Denny regales you with fascinating stories about:
The $1,000,000,000 offer that still brings in droves of subscribers
The 4-martini lunch that launched Who’s Mailing What!
Sensational snake oil salesmen
How the Supreme Court kept a promotion alive
The wit and wisdom of a host of redoubtable marketers: Melvin Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay Abraham and many others.
Listen as this renowned dispenser of invaluable direct mail intelligence tells you how to:
Leverage competitive intelligence
Develop breakthrough test ideas
Identify new opportunities
Write more compelling copy
Get your sales letter opened and read
Phrase powerful offers
Pick the surefire option
Bump your response rate
Convert prospects (or suspects) to advocates use the five steps of success direct marketing
Tell a story and connect emotionally, one-to-one with your reader
Successfully negotiate rights
And much, much more!
Fascinating, but how does his advice fit into today’s high technology arena? After all, e-mail marketing is forecast to hit 838 billion messages by 2013. This blitz of traffic means your message must be compelling and relevant--from the subject line in the inbox to the landing page and the follow-up. Denny will convince you that Direct Marketing techniques are not only relevant; they are critical and indispensable if your business hopes to stand out in this madding crowd.
And don’t miss the opportunity to continue to learn at the feet of the master. Go to e-newsletter, www.businesscommonsense.com to reap the benefits born of years of experience.
