Online communities are at the forefront of the shift to Enterprise 2.0 and the Social Enterprise. By empowering employees and socialising information companies are reducing costs, making better decisions and improving their competitive edge in the global market place. However to make communities effective and a core part of the business they must be managed effectively. Just as with any sort of change in the enterprise there are inevitably obstacles and challenges, along with tools, techniques and best practices to overcome them.
Community Management is a new and evolving discipline that encompasses a wide variety of skills, including technical programming knowledge, human behaviour and psychology, and change management. It is an ongoing role starting with the conceptual planning of the community, through building and launching to, perhaps more importantly, managing the evolving community as people use it to interact.
Community Management in the Social Enterprise leads the reader through the lifecycle of a community, helping you to address decisions regarding choice of platform, defining the community vision, building the community, launching the community, driving adoption and engagement and managing the impact of change on your users.
Community Management is a new and evolving discipline that encompasses a wide variety of skills, including technical programming knowledge, human behaviour and psychology, and change management. It is an ongoing role starting with the conceptual planning of the community, through building and launching to, perhaps more importantly, managing the evolving community as people use it to interact.
Community Management in the Social Enterprise leads the reader through the lifecycle of a community, helping you to address decisions regarding choice of platform, defining the community vision, building the community, launching the community, driving adoption and engagement and managing the impact of change on your users.
