Competitive Intelligence in Small Businesses: Take the Lead with 7 Practical and Cost-Effective Strategies (English Edition)

"Fed-up with theory and theories about competitive intelligence? Looking for practical and clear strategies synthetically exposed, step by step? Lacking the necessary budget to set up a competitive intelligence unit but still feeling the need for your business?
This book aims at delivering successful and clear steps to take your business ahead. It is compiling best practices about practical tools used by competitive intelligence professionals from top companies and adapting them to small business structures that have specific needs and very restricted budgets and HR. All compiled in brief points that are easily implemented in a small business."