Coworking Out Loud is an introduction to content marketing for coworking space operators who want to launch a content strategy but don't have the time, resources or know-how to get started.
Written by industry insider Cat Johnson, who works with coworking spaces, collaborative teams, regional alliances and community organizations, Coworking Out Loud is an accessible, straightforward guide. The book is full of tips and best practices to help you leverage the power of content to attract members, differentiate your space and strengthen your coworking brand.
From the author:
I talk with a lot of coworking space operators and collaborative professionals. Many of them tell me they know they should create content, but they don't know what to write about, how to reach their target audience, or how to make content marketing work for them. All too often, they publish a few blog posts then abandon their blog.
I'm a longtime coworker and a passionate advocate for community-based coworking. I love helping space operators leverage the awesome power of content. Whether you need to drive membership, strengthen an existing community, or simply get the unique stories of your space and community into the world, content marketing is an invaluable tool.
Written by industry insider Cat Johnson, who works with coworking spaces, collaborative teams, regional alliances and community organizations, Coworking Out Loud is an accessible, straightforward guide. The book is full of tips and best practices to help you leverage the power of content to attract members, differentiate your space and strengthen your coworking brand.
From the author:
I talk with a lot of coworking space operators and collaborative professionals. Many of them tell me they know they should create content, but they don't know what to write about, how to reach their target audience, or how to make content marketing work for them. All too often, they publish a few blog posts then abandon their blog.
I'm a longtime coworker and a passionate advocate for community-based coworking. I love helping space operators leverage the awesome power of content. Whether you need to drive membership, strengthen an existing community, or simply get the unique stories of your space and community into the world, content marketing is an invaluable tool.
Coworking Out Loud is a collection of my best tips and insights to get your content strategy off the ground.
