Data driven marketing concept is an evolution of marketing discipline occurring in response to the ongoing development of information technologies and their penetration into the daily life. Growth of data on consumer behavior, and the ability to link it to particular consumers led to the possibility of market segmentation to the level of specific individuals and, moreover, individuals who are in specific consumption situation right now. There is no more need in looking for grouping indicators by gender, age, city, or income. We can obtain information about the preferences and current desires of each individual now. How to collect and use this knowledge is the main topic of the discussion because the data driven marketing approach requires changes in many business processes.
At the same time, the text is a kind of social experiment, demonstrating one of the methods of work of companies with social networks: it is partially formed on the basis of the discussion posts, which were placed in a social network. This book could get the different name: “The Rise of Data Driven Marketing in Russia” because it’s all about Russian market and this is a kind of warning for you before you purchase the book. Anyway, it can be an interesting reading for the whole World.
However, author isn’t a new guru and therefore please do not expect to get all the recipes and use cases for your business from this 100-page textbook. This book is intended to provide some ideas on business and marketing transformation required to step in into new era.
At the same time, the text is a kind of social experiment, demonstrating one of the methods of work of companies with social networks: it is partially formed on the basis of the discussion posts, which were placed in a social network. This book could get the different name: “The Rise of Data Driven Marketing in Russia” because it’s all about Russian market and this is a kind of warning for you before you purchase the book. Anyway, it can be an interesting reading for the whole World.
However, author isn’t a new guru and therefore please do not expect to get all the recipes and use cases for your business from this 100-page textbook. This book is intended to provide some ideas on business and marketing transformation required to step in into new era.
