A graduate level introduction to and illustrated tutorial on focus group research.
New title in 2014:
A thorough discussion of focus group research implementation, including the roles of the facilitator and assistant facilitator, developing an implementation timeline, developing a focus group script, organizing the session itself, analysis of results, and much more.
Explains how to use Microsoft Access to archive focus group results and analyze them with SQL queries.
Appendices provide sample letters of consent and of confirmation, and a focus group contact form.
Distinguishes focus group research and focused group interviewing.
The full content is now available from Statistical Associates Publishers. Click here.
Below is the unformatted table of contents.
FOCUS GROUP RESEARCH
Table of Contents3
Overview5
Key concepts and terms6
History6
Focus group research vs. focused interviewing of groups7
The focus group facilitator8
Participant selection8
Focus group size and number of sessions9
Focus group membership10
The consent form10
Organizing the focus group11
Planning11
Timeline12
Recording13
Forming a session script14
Overview14
The opening section14
The question section16
The ending section17
Role of the facilitator17
Role of the assistant facilitator20
Coding and reporting focus group results20
Reporting and analysis20
Coding21
Example of coding with Access, a relational database22
Coding software27
Assumptions30
Sources of bias are numerous30
The focus group as action research30
Frequently asked questions31
When is the focus group approach not recommended?31
Is focus group research accepted by all qualitative researchers?32
What is a "mutational question"?32
What is the "graphic reinstatement" technique?33
What is the relation of focus group research to social media?33
What is FocusVision?34
What is focusgroups.com?34
Appendix A: Sample focus group consent letter35
Appendix B: Sample focus group confirmation letter36
Appendix C: Sample focus group contact form38
Bibliography38
Pagecount: 43
New title in 2014:
A thorough discussion of focus group research implementation, including the roles of the facilitator and assistant facilitator, developing an implementation timeline, developing a focus group script, organizing the session itself, analysis of results, and much more.
Explains how to use Microsoft Access to archive focus group results and analyze them with SQL queries.
Appendices provide sample letters of consent and of confirmation, and a focus group contact form.
Distinguishes focus group research and focused group interviewing.
The full content is now available from Statistical Associates Publishers. Click here.
Below is the unformatted table of contents.
FOCUS GROUP RESEARCH
Table of Contents3
Overview5
Key concepts and terms6
History6
Focus group research vs. focused interviewing of groups7
The focus group facilitator8
Participant selection8
Focus group size and number of sessions9
Focus group membership10
The consent form10
Organizing the focus group11
Planning11
Timeline12
Recording13
Forming a session script14
Overview14
The opening section14
The question section16
The ending section17
Role of the facilitator17
Role of the assistant facilitator20
Coding and reporting focus group results20
Reporting and analysis20
Coding21
Example of coding with Access, a relational database22
Coding software27
Assumptions30
Sources of bias are numerous30
The focus group as action research30
Frequently asked questions31
When is the focus group approach not recommended?31
Is focus group research accepted by all qualitative researchers?32
What is a "mutational question"?32
What is the "graphic reinstatement" technique?33
What is the relation of focus group research to social media?33
What is FocusVision?34
What is focusgroups.com?34
Appendix A: Sample focus group consent letter35
Appendix B: Sample focus group confirmation letter36
Appendix C: Sample focus group contact form38
Bibliography38
Pagecount: 43
