Great Leaders: Ray Kroc (English Edition)

From soda jerk to billionaire restauranteur, Ray Kroc exemplified American entrepreneurship at its best. As Kroc built McDonald's into the world's biggest fast-food restaurant chain, he adhered to certain virtues he considered indispensible for success - passion, persistence, simplicity, trust in frontline employees, and partnering with suppliers. And he never forgot to smile, smile, smile. Here, in this short-form book, is what all businesspeople can learn from his inspiring life.