If you are a small to midsized firm or own a solo practice, this book is for you. There has never been a more challenging time to be a lawyer. In a faltering economy with thousands of competitors worldwide, lawyers today must find ways to outsmart their competition, both down the street and across the globe. The most effective way to meet these challenges is to employ a strategic marketing plan customized for law firms.
Now is the time to integrate marketing into your firm—and you don’t have to spend hundreds of thousands of dollars to do it. You just have to market better than your competitors do. Even if you don’t know the first thing about marketing—or aren’t even comfortable doing it—after reading this easy-to-follow plan you will actually enjoy your practice more and increase revenue!
This book is about helping you smoothly implement marketing into your firm. It only includes the elements of marketing useful and profitable to lawyers—it’s understandable, relevant, and short.
Dr. John Burnett has been a marketing professor for over four decades and has been helping law firms establish marketing practices for almost as long. The author and coauthor of over twenty books and sixty academic journal articles, Dr. Burnett deftly guides readers through his seven basic steps of the ideal marketing plan for the modern-day attorney. For more information and valuable resources, visit johnburnettmarketing.com.
Now is the time to integrate marketing into your firm—and you don’t have to spend hundreds of thousands of dollars to do it. You just have to market better than your competitors do. Even if you don’t know the first thing about marketing—or aren’t even comfortable doing it—after reading this easy-to-follow plan you will actually enjoy your practice more and increase revenue!
This book is about helping you smoothly implement marketing into your firm. It only includes the elements of marketing useful and profitable to lawyers—it’s understandable, relevant, and short.
Dr. John Burnett has been a marketing professor for over four decades and has been helping law firms establish marketing practices for almost as long. The author and coauthor of over twenty books and sixty academic journal articles, Dr. Burnett deftly guides readers through his seven basic steps of the ideal marketing plan for the modern-day attorney. For more information and valuable resources, visit johnburnettmarketing.com.
