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    How to Write a Business Plan

    Por Mike McKeever

    Sobre

    Step-by-step advice on preparing a business plan



    You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing.



    This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:


    • figure out if your business idea will make money
    • determine and forecast cash flow
    • create profit and loss forecasts
    • prepare marketing and personnel plans
    • find potential sources of financing, and
    • present your well-organized plan to lenders and other backers.


    The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
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