Are you looking for simple ways to attract a steady stream of clients into your business? What if you could send one email and end up with $100s or $1000s of dollars in immediate product, program or service sales?
As a longtime email marketer, Tammi Metzler has seen firsthand how powerful an email newsletter can be to help establish expertise, grow a business, and earn money, but it took her many months of trial and error to find what worked and what didn’t when it came down to getting responses from her email list.
Once she figured out what worked, it seemed like everything just clicked – suddenly, people were emailing her to thank her for the newsletters, ask for expert advice, and request one-on-one services – and that was without “pushing” or trying to “sell” them anything – she was just publishing regular newsletters containing authentic, informative articles and tips.
That’s the beauty of email marketing; it gives you the chance to engage in ongoing conversations with your readers, so that they feel more like you are a useful resource than a nagging pest.
This process is good for anyone with a product or service to sell. Doesn’t matter if you own a business or are an independent sales rep working on commission, either way you’ll reap the rewards by building a solid base of ready-to-buy customers.
How to Write Client-Winning Email Newsletters shows you exactly how to create your own thriving, profitable community by publishing a cost-effective email newsletter.
In these pages, you'll discover:
•The Top 3 Biz-Boosting Benefits of Email Newsletters
•The 4-Step Process of Converting Email Newsletter Subscribers Into Clients (Without Really Trying At All)
•The Technical Details of Turning Prospects Into Readers, from Setting Up Your List-Building Free Giveaway Opt-in Page to What to do After Subscribers Sign Up and More
•4 Things to Include on Your list-building free gift's Thank-You Page
•Putting Together Your Money-Making Upsell Page
•The One Thing NOT to Do With Your Newsletter
•How to Set Up Your Automatic Follow-Up System
•The Dangers of Inconsistent Follow-Up
•How Often to Send Your Email Newsletters
•The Best Time(s) to Send Your Newsletter
•The Email Open Rate You Should Aim For
•Your Publishing Schedule Template
•The Key to Saving Time & Beating Overwhelm
•The Newsletter Sections You Must Have (and What to Skip in the Beginning)
•The Most Popular "Types" of Newsletters
•3 Ways to Publish a Regular Email Newsletter without Writing a Word
•How to Hone in On Your Irresistible Message
•The Genius of Turning Problems into Solutions
•The 60-Minute Article Template
•5 Crucial Components of a Newsletter Article
•The Fine Art of Using Attention-Grabbing Words
•5 Steps to Writing Client-Winning Newsletter Articles in 1 Hour (or Less)
•29 Ideas for Choosing Winning Topics
•13 Possible Calls to Action
•The "Brain Dump" Exercise for Essentially Reading Prospects' Minds
•3 “tricks” to Help You Drastically Shortcut the Article Writing Process
•How to Hook Readers With a Strong Introduction
•The Secret to Writing a Conclusion that Calls Readers into Action
•Tips for Making Your Article Irresistible
•How to Use "Bucket Brigade" Phrases to Keep Folks Reading
•On Using Power Words to Add Pizzazz to Your Content
•Top Tips for Avoiding Credibility-Busting Errors
•The 19-Point "Before You Publish" Checklist
•7 Ways Your E-Newsletter Articles Can Pull Double Duty As Powerful Marketing Tools
This isn’t just theory here, either – you’ll get step-by-step instructions and page after page of real-world examples and templates to help you apply each step to your own business.
ABOUT THE AUTHOR
Tammi Metzler, Chief Copywriter and founder of The Write Associate, is a self-professed "word geek." She loves playing with words to find just the right combination to move readers into action.
As a longtime email marketer, Tammi Metzler has seen firsthand how powerful an email newsletter can be to help establish expertise, grow a business, and earn money, but it took her many months of trial and error to find what worked and what didn’t when it came down to getting responses from her email list.
Once she figured out what worked, it seemed like everything just clicked – suddenly, people were emailing her to thank her for the newsletters, ask for expert advice, and request one-on-one services – and that was without “pushing” or trying to “sell” them anything – she was just publishing regular newsletters containing authentic, informative articles and tips.
That’s the beauty of email marketing; it gives you the chance to engage in ongoing conversations with your readers, so that they feel more like you are a useful resource than a nagging pest.
This process is good for anyone with a product or service to sell. Doesn’t matter if you own a business or are an independent sales rep working on commission, either way you’ll reap the rewards by building a solid base of ready-to-buy customers.
How to Write Client-Winning Email Newsletters shows you exactly how to create your own thriving, profitable community by publishing a cost-effective email newsletter.
In these pages, you'll discover:
•The Top 3 Biz-Boosting Benefits of Email Newsletters
•The 4-Step Process of Converting Email Newsletter Subscribers Into Clients (Without Really Trying At All)
•The Technical Details of Turning Prospects Into Readers, from Setting Up Your List-Building Free Giveaway Opt-in Page to What to do After Subscribers Sign Up and More
•4 Things to Include on Your list-building free gift's Thank-You Page
•Putting Together Your Money-Making Upsell Page
•The One Thing NOT to Do With Your Newsletter
•How to Set Up Your Automatic Follow-Up System
•The Dangers of Inconsistent Follow-Up
•How Often to Send Your Email Newsletters
•The Best Time(s) to Send Your Newsletter
•The Email Open Rate You Should Aim For
•Your Publishing Schedule Template
•The Key to Saving Time & Beating Overwhelm
•The Newsletter Sections You Must Have (and What to Skip in the Beginning)
•The Most Popular "Types" of Newsletters
•3 Ways to Publish a Regular Email Newsletter without Writing a Word
•How to Hone in On Your Irresistible Message
•The Genius of Turning Problems into Solutions
•The 60-Minute Article Template
•5 Crucial Components of a Newsletter Article
•The Fine Art of Using Attention-Grabbing Words
•5 Steps to Writing Client-Winning Newsletter Articles in 1 Hour (or Less)
•29 Ideas for Choosing Winning Topics
•13 Possible Calls to Action
•The "Brain Dump" Exercise for Essentially Reading Prospects' Minds
•3 “tricks” to Help You Drastically Shortcut the Article Writing Process
•How to Hook Readers With a Strong Introduction
•The Secret to Writing a Conclusion that Calls Readers into Action
•Tips for Making Your Article Irresistible
•How to Use "Bucket Brigade" Phrases to Keep Folks Reading
•On Using Power Words to Add Pizzazz to Your Content
•Top Tips for Avoiding Credibility-Busting Errors
•The 19-Point "Before You Publish" Checklist
•7 Ways Your E-Newsletter Articles Can Pull Double Duty As Powerful Marketing Tools
This isn’t just theory here, either – you’ll get step-by-step instructions and page after page of real-world examples and templates to help you apply each step to your own business.
ABOUT THE AUTHOR
Tammi Metzler, Chief Copywriter and founder of The Write Associate, is a self-professed "word geek." She loves playing with words to find just the right combination to move readers into action.
