Innovative sale, the

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically?or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers? needs while expanding the salesperson?s entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: ? Define the sales challenge ? Question assumptions and look for ways to reframe the problem ? Mine unrelated situations for fresh solutions ? Get comfortable with feeling lost as you explore new directions ? Break some rules and learn to ?grow with the flow? The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they?ll unleash their own unique powers of intuition and innovation, and land more sales than ever before?in ways they never imagined possible.