A practical guide to Instagram in Higher Education - including exercises, free planning tools and hacks.
Learn how to source, create, plan and share content, engage with your community, grow followers and play the algorithm. Includes tried-and-tested 'cheat sheets', a catalogue of handy apps and resources and some 'insider' tips.
The book covers the following: basics, toolkit, content and community, hashtags, scheduling, Instagram Stories, testing and learning (how to run a pilot), and measurement. And if you make it to the end, you'll find out why you need to start salsa dancing.
This book has a Higher Education focus, but if you're generally interested in making the most out of Instagram for Business, this book is for you too.
Learn how to source, create, plan and share content, engage with your community, grow followers and play the algorithm. Includes tried-and-tested 'cheat sheets', a catalogue of handy apps and resources and some 'insider' tips.
The book covers the following: basics, toolkit, content and community, hashtags, scheduling, Instagram Stories, testing and learning (how to run a pilot), and measurement. And if you make it to the end, you'll find out why you need to start salsa dancing.
This book has a Higher Education focus, but if you're generally interested in making the most out of Instagram for Business, this book is for you too.
