Key factors to sell online for real: All you need to know before launching an e-commerce (English Edition)

The words “for real” in the book title are not misleading. It is intended as a reality check. Something not often said because what most people easily buy is supposedly quick and easy: to lose weight without diet or exercise in two weeks and learn a foreign language without studying ...

It is often spread the idea that it is very easy to launch an online store: installed in minutes, Paypal configured as payment method and orders start to arrive out of the blue ... the truth is that to reach that happy ending, a lot of preliminary and constant work must be done and you must take into account at least:

 Basic Business Plan
 Store features and functionalities
 Logistic management
 Customer Service
 Law compliance

And of course, it is advisable to know how search engines and social networks work and it is essential to have a marketing plan describing what actions can be done to promote my online store, that is, make it visible in front of the hundreds, thousands of stores that are selling the same product.

Before building an online store you should be able to answer these questions:

 What will I sell?
 How will I sell?
 Who do I need to sell?
 What should the store offer?
 How do I set up the store?
 What should I do?
 How to use social networks?
 What legislation affects me?

Remember: your online store will only be a catalogue untill selling.