Are you a business person who is about to get involved in a business intelligence (BI) project?
Do you feel out of your depth and overwhelmed by jargon?
Are you wondering whether your BI project will deliver real value?
Do you feel trapped by a big, expensive solution?
Would you like to tip the odds of a successful BI system in your favour?
Whether you’re an executive, department head or manager, this book will give you everything you need to make an active and knowledgeable contribution to a BI project.
After reading this book, you will:
•Know what has and has not worked when implementing a BI solution.
•Discover the four golden rules to BI implementation success.
•Understand and be able to avoid the six major reasons why BI projects fail.
•Understand the technical terms your IT department uses.
•Get a step-by-step blueprint to a BI system that delights end users.
•Feel much better equipped to engage in discussions with your BI implementation team.
This book also reveals how well-implemented BI can:
•Increase profits and revenue for your business.
•Give senior executives the top-level information they need to make key strategic decisions.
•Make it easier for front-line managers to allocate resources intelligently and deliver a fantastic customer experience.
The author, Ferenc Mantfeld, has more than 15 years’ experience in analytics and business intelligence, working with top companies in the United States and Australia.
Despite being a self-confessed geek, he has outlined BI from a business perspective in this easy-to-read, non-technical book. It offers practical steps, comparisons and insights from real-life BI implementations.
Do you feel out of your depth and overwhelmed by jargon?
Are you wondering whether your BI project will deliver real value?
Do you feel trapped by a big, expensive solution?
Would you like to tip the odds of a successful BI system in your favour?
Whether you’re an executive, department head or manager, this book will give you everything you need to make an active and knowledgeable contribution to a BI project.
After reading this book, you will:
•Know what has and has not worked when implementing a BI solution.
•Discover the four golden rules to BI implementation success.
•Understand and be able to avoid the six major reasons why BI projects fail.
•Understand the technical terms your IT department uses.
•Get a step-by-step blueprint to a BI system that delights end users.
•Feel much better equipped to engage in discussions with your BI implementation team.
This book also reveals how well-implemented BI can:
•Increase profits and revenue for your business.
•Give senior executives the top-level information they need to make key strategic decisions.
•Make it easier for front-line managers to allocate resources intelligently and deliver a fantastic customer experience.
The author, Ferenc Mantfeld, has more than 15 years’ experience in analytics and business intelligence, working with top companies in the United States and Australia.
Despite being a self-confessed geek, he has outlined BI from a business perspective in this easy-to-read, non-technical book. It offers practical steps, comparisons and insights from real-life BI implementations.
