The role of strategic marketing oriented the company towards attractive economic opportunities based on their capabilities, resources and the competitive environment and offer potential for growth and profitability. Strategic marketing management is in the medium and long term, defining objectives, developing a strategy for development and maintaining a balanced structure of the portfolio. The strategic marketing actively involved in guiding and formulating the strategy of the company. It provides information on the evolution of demand, market segmentation, competitive positions and the existence of opportunities and threats. It also analyzes the capabilities and resources to adapt the company to the environment and place it in a position of sustainable competitive advantage.
In Europe, until the industrial revolution, the supply of products was lower than demand. When someone needed to buy something, or could not find the product I was looking or not there was a variety to choose from. On the contrary, our problem today is to choose between multiple offers that are of the same product. This change has caused a great development of business enterprises, which is to determine, from the opportunities offered by the market, how good or service will occur, what audience is to be directed where it goes to market, what price will be, how it will promote, etc. In order to make a product successful, business address must correctly determine their strategy and a clear answer to these questions. To achieve this, the commercial activity (internationally known by the English term marketing) tries to decant the consumer for the good or service that it provides, and not by any of those who have put on the market other companies.
In Europe, until the industrial revolution, the supply of products was lower than demand. When someone needed to buy something, or could not find the product I was looking or not there was a variety to choose from. On the contrary, our problem today is to choose between multiple offers that are of the same product. This change has caused a great development of business enterprises, which is to determine, from the opportunities offered by the market, how good or service will occur, what audience is to be directed where it goes to market, what price will be, how it will promote, etc. In order to make a product successful, business address must correctly determine their strategy and a clear answer to these questions. To achieve this, the commercial activity (internationally known by the English term marketing) tries to decant the consumer for the good or service that it provides, and not by any of those who have put on the market other companies.
