What is the secret behind the success of Apple, Google and Pixar? Their corporate culture. The elements of innovation, vision and reinvention are the same thing that is at the root of all high-performance cultures. Business culture is a shared set of norms, assumptions and expectations among an organization's members, and it is reflected in the policies, vision, and goals of that organization. Dr. Kartik Hosanagar examines the smart collaboration that underlies the creative acts of innovation within these three outstanding companies and specific values that exemplify the company's culture. Kartik Hosanagar is a tenured associate professor of Internet Commerce at The Wharton School of the University of Pennsylvania. A cofounder of Yodle Inc., Kartik is also actively involved with several other startups. Kartik's research work focuses on Internet media and Internet marketing. His many teaching and research awards include the MBA Excellence in Teaching, the Undergraduate Excellence in Teaching awards, and others.
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