Pretotype It: Make sure you are building the right 'it' before you build 'it' right.
Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" startup or product ... and then discovered that your "can't miss" idea turned out to be something that nobody actually wanted or needed?
We call this scenario "The Innovator's Nightmare". This nightmare is something that most entrepreneurs and innovators have to deal with at some point in their career because most startups and new products fail in the market.
If your new product or service fails fast and cheaply, you will have the time, resources and energy to try something else – and keep trying until you have a hit. But if you've spent months and years and tons of money on a single idea that flops, you may have ran out of time, money and energy to give it another go. Pretotyping can help you avoid "The Innovator's Nightmare" by helping you make sure that your are building the right 'it' before you invest too much time and money to build 'it' right.
In this book, Alberto Savoia, a successful Silicon Valley serial entrepreneur, angel investor and former Google Engineering Director and Innovation Agitator, introduces the basic principles and tools of pretotyping along with many examples.
Alberto's work on pretotyping has made him one of the most popular and requested Google speakers. He has given his presentation on pretotyping to thousands of people not only at Google, but at Stanford and as a keynote speaker at many international conferences. Alberto's most recent seminar at the Stanford Graduate School of Business is available on YouTube (search for 'pretotyping' on YouTube.)
Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" startup or product ... and then discovered that your "can't miss" idea turned out to be something that nobody actually wanted or needed?
We call this scenario "The Innovator's Nightmare". This nightmare is something that most entrepreneurs and innovators have to deal with at some point in their career because most startups and new products fail in the market.
If your new product or service fails fast and cheaply, you will have the time, resources and energy to try something else – and keep trying until you have a hit. But if you've spent months and years and tons of money on a single idea that flops, you may have ran out of time, money and energy to give it another go. Pretotyping can help you avoid "The Innovator's Nightmare" by helping you make sure that your are building the right 'it' before you invest too much time and money to build 'it' right.
In this book, Alberto Savoia, a successful Silicon Valley serial entrepreneur, angel investor and former Google Engineering Director and Innovation Agitator, introduces the basic principles and tools of pretotyping along with many examples.
Alberto's work on pretotyping has made him one of the most popular and requested Google speakers. He has given his presentation on pretotyping to thousands of people not only at Google, but at Stanford and as a keynote speaker at many international conferences. Alberto's most recent seminar at the Stanford Graduate School of Business is available on YouTube (search for 'pretotyping' on YouTube.)
