The most valuable asset we all possess is our reputation. Concurrently, it is also fragile and equally as powerful. Your reputation should never be taken for granted. It needs to be carefully monitored and managed like any valuable asset. When strengthened, it can be the most potent marketing tool you will ever have at your disposal. Your reputation, when marketed properly, will allow you to completely dominate your market (regardless of your industry) at levels you've never imagined. In this book, Andrew Wroblewski of YourProfitWeb.com, discusses and explains the (3) stages of reputation: reputation monitoring, reputation management (ORM) and reputation marketing for both individuals and businesses.
Reputation Monitoring, Reputation Marketing and Reputation Management: How To Use Your Reputation To Dominate Your Market (English Edition)
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