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    Sales Skills – How to use a Video Salesletter to Sell (Mastering Sales and Selling Series Book 5) (English Edition)

    Por Tony Jameson

    Sobre

    "Sales Skills - How to use a Video Sales Letter to Sell" is for anyone who wants to know how to make more sales using video sales letters.

    Video is incredibly popular online and whilst traditionally, people have used written sales letters to communicate and make sales, these written letters are declining in popularity. This book shows you how to use video sales letters that have more pizzazz and connect better with your potential customers to help you make more sales.

    When you read this book you will get practical tips and step-by-step guidance to creating your own video sales letters that will connect with your customers and help your products become hot sellers.

    In "Sales Skills - How to use a Video Sales Letter to Sell" you will discover:

    - How to Catch Their Eye - you have just a few seconds to grab your customers eye with your video so find out what they want to see and how to give it to them

    - Create An Interesting Story - to keep your customers engaged you need to have an interesting and compelling story that not only grabs their attention, but keeps them glued to your video

    - Keep It Simple - avoid making your video too complex, so that your customers can follow the video and understand your sales message

    - Graphs and Tables - excellent to use in video sales letters as they can communicate a lot of information in a really easy to digest form

    - Shorter Is Better - keep the video short because your customers are more likely to watch it to the end and grasp your sales message

    - Prove You Can Solve Their Problem - show your customers that you can solve the problem that they came to your video for, by using the product you are promoting, as it boosts your sales

    - Don't Overdo the Numbers - try to avoid using too many numbers and keep it simple, rounding up numbers and making sure your viewers aren't overwhelmed with figures

    - Sales Approaches - learn the three main approaches to creating a video that will push the buttons of your viewers and help you trigger their emotions to help you make sales

    - Using Testimonials - these are a great way to improve your sales as it confirms to your potential customers that the product works and will help them

    - Leave Them Hanging - keep your viewers wanting more, but make sure they have the information needed to make a buying decision so learn how to entice your viewers in and keep them engaged

    - Build Credibility - ensure you are credible in the eyes of your potential customers as this will help you make more sales

    - The Call To Action - learn how to create a powerful call to action, which will have your viewers diving for the buy button

    Video sales letters are incredibly popular and very effective in making sales as people are conditioned through TV and movies to respond to video. Through video you can boost your sales and get your sales message across more effectively.

    Enjoy boosting your business as "Sales Skills - How to use a Video Sales Letter to Sell" explains all about this powerful method of selling. Discover how to bring your business into the 21st century with the power of video sales letters.
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