Eighty percent of all sales are made by just twenty percent of sales
people. What’s surprising to discover is that those top
professionals perform only a bit better than their peers in certain
critical areas. By excelling in these capabilities, you can earn money
faster, have more success, and gain greater career satisfaction than you
ever thought possible.
In this compact and convenient guide, sales trainer extraordinaire Brian
Tracy reveals how anyone can get that winning edge. He shares 21
tried-and-true techniques to:
Set clear goals—and achieve them • Develop a sense of urgency
and make every minute count • Stay motivated • Know your products
inside and out • Analyze your competition • Identify competitive
advantage • Develop your sales strategy • Find and quickly qualify
prospects • Create rapport early and build trust • Understand the three
keys to persuasion • Master the elements of an effective
presentation • Use the power of suggestion • Establish
‘megacredibility’ • Overcome the six major objections
• Ask for action • Advance your career by following up
Packed with proven strategies and priceless insights, this handy little
book will help you take your sales game to unprecedented new heights.
