Salesforce.com was founded with a bold vision to bring about “The End of Software” as we know it, and indeed it made Software as a Service a mainstream phenomenon. The company has reshaped the Customer Relationship Management landscape and is bringing social computing to the enterprise. How did it do that? What is its business model? How has it changed over time? What are the company’s prospects for the future, and how will it affect other industry players? This case study, developed by Professor Haim Mendelson of the Stanford Business School, leads to an analysis of these questions.
Areas of study: Cloud Computing, Software as a Service, Electronic Business, Enterprise Software, Business Models.
Other Case Studies and Notes in the Electronic Business Case Series: Amazon.com, Apple and the Music Wars, Best Buy, Business Models: An Introduction, Cloud Computing: A Quick Introduction, Google, Google in China, The iPhone: Apple’s Third Act, Netflix, Nordstrom and Zappos, Online Search, OpenTable, Paypal, Video Games: Back to the Future, Webvan: The New and Improved Milkman
For more information, email Mendelson_Haim@gsb.Stanford.edu.
Areas of study: Cloud Computing, Software as a Service, Electronic Business, Enterprise Software, Business Models.
Other Case Studies and Notes in the Electronic Business Case Series: Amazon.com, Apple and the Music Wars, Best Buy, Business Models: An Introduction, Cloud Computing: A Quick Introduction, Google, Google in China, The iPhone: Apple’s Third Act, Netflix, Nordstrom and Zappos, Online Search, OpenTable, Paypal, Video Games: Back to the Future, Webvan: The New and Improved Milkman
For more information, email Mendelson_Haim@gsb.Stanford.edu.
