What gets you started making a health behavior change? And what keeps you going with those changes over the long haul?
Many books and tutorials offer solutions to these questions, but these solutions often don’t work or don’t last long. This book is the most comprehensive manual to date detailing how to cultivate high-quality and lasting motivation for healthy living using the tools and strategies from Self-Determination Theory – one of the world's most acclaimed and groundbreaking theories of motivation. Fortune 500 companies and best-selling books such as "How Google Works" and "Drive" have adopted Self-Determination Theory as a blueprint for developing the climates that support deeper and more effective motivation and satisfaction. If you’re a healthcare practitioner, researcher, leader in your organization, public health advocate, or just an individual who wants to be able to easily understand and digest four decades of scientific research on human motivation, this book provides you the fundamentals for creating programs that support long-lasting health behavior change.
Many books and tutorials offer solutions to these questions, but these solutions often don’t work or don’t last long. This book is the most comprehensive manual to date detailing how to cultivate high-quality and lasting motivation for healthy living using the tools and strategies from Self-Determination Theory – one of the world's most acclaimed and groundbreaking theories of motivation. Fortune 500 companies and best-selling books such as "How Google Works" and "Drive" have adopted Self-Determination Theory as a blueprint for developing the climates that support deeper and more effective motivation and satisfaction. If you’re a healthcare practitioner, researcher, leader in your organization, public health advocate, or just an individual who wants to be able to easily understand and digest four decades of scientific research on human motivation, this book provides you the fundamentals for creating programs that support long-lasting health behavior change.
