Selling Coffee The Seattle Way: Basic Marketing Principles Used by Starbucks (English Edition)

This book looks at how Starbucks has changed the retail coffee industry while giving you some pointers on how to market your own cafe, drive thru coffee stand, or latte cart. Since the barrier to entry is so low, many people feel that the retail coffee market can be lucrative. This book should provide you very basic concepts of how to make your company stand out from the competition thru marketing principles.