Updated 2nd edition. Includes all Google's new rules for content from the Panda 4.0 update that impacted news release websites.
SMART News is a step-by-step guide on how to write press releases and other news content in the digital age. The public and the media use search engines and social media to find news and information. A press release that is well written and follows the rules of search - including Google's new rules for content- and social media can increase views and engagement and drive traffic to your website or newsroom.
Sally Falkow is a pioneer of digital PR and this book has everything you need to master writing effective branded content that gets found and shared online.
SMART News is a step-by-step guide on how to write press releases and other news content in the digital age. The public and the media use search engines and social media to find news and information. A press release that is well written and follows the rules of search - including Google's new rules for content- and social media can increase views and engagement and drive traffic to your website or newsroom.
Sally Falkow is a pioneer of digital PR and this book has everything you need to master writing effective branded content that gets found and shared online.
