Intellectual Property is an integral element of Social Media, and neither businesses nor individuals can ignore this fact. From creative content to Apps, IP is created on Social Media by the second. With proper planning and strategy, businesses and individuals can monetize and derive substantial benefits from intellectual property on Social Media.
This short book gives an insight into various forms of IP created on Social Media and their business relevance. It outlines possible business opportunities and related IP risks. The book also has interesting cases involving Facebook, Twitter, Linkedin, Pinterest, etc.
The work provides invaluable insights for users, Creative Upstarts and established companies looking to generate business value from activities on Social Media.
It is a must read for every Social Media user, who uploads photos, videos or any other content.
This short book gives an insight into various forms of IP created on Social Media and their business relevance. It outlines possible business opportunities and related IP risks. The book also has interesting cases involving Facebook, Twitter, Linkedin, Pinterest, etc.
The work provides invaluable insights for users, Creative Upstarts and established companies looking to generate business value from activities on Social Media.
It is a must read for every Social Media user, who uploads photos, videos or any other content.
