The Most Concise and Powerful Guide to Storytelling You Will Ever Find . . . for Business, Education, Journalism, Publishing, and Life
Rule 1 of human influence: Tell stories.
Rule 2: Tell stories with vivid, passionate characters, facing daunting challenges, in memorable places, with compelling action and memorable details.
These days, it seems, everyone understands the importance of storytelling. Sure, we need to crunch numbers and understand complex, abstract ideas too. But to connect with people, tap our creativity, and solve complex problems of all kinds -- in all contexts -- we need to tell stories.
"Storytelling," Book 2 of The Writing Code Series, shows you how to hold your audience from the beginning to the end, with emotionally powerful tales. Other titles in the series, such as "Characters," "The World of the Story," and "Details and Surprise," offer other skills useful for storytelling.
"Storytelling" offers four simple, intuitive skills for constructing great narratives. Anyone can learn these skills—quickly. Whether you’re a student in high school or college, a journalist or an author, a business strategist or a family doctor, a sales person or a public servant, you can master all of these skills.
Charles Euchner, the author, has written acclaimed works on a wide range of subjects including baseball ("The Last Nine Innings"), civil rights ("Nobody Turn Me Around"), the politics of sports ("Playing the Field"), and urban policy ("Urban Policy Reconsidered"). He is also a renowned writing coach and the creator of The Writing Code, the only brain-based system for mastering writing in all genres.
This book offers case studies and exercises for all of the skills of storytelling. You get lessons from great storytellers from antiquity to the present—including Homer ("The Odyssey"), Judith Guest ("Ordinary People"), Robert Caro ("The Passage of Power"), and L. Frank Baum ("The Wizard of Oz"). And much more.
So you get simple explanations of all the skills of storytelling you need … and examples from the some of the best writers of different genres and periods.
