The goal was to send one meaningless suggestion to Walmart using their online feedback tool each day. Most turned into a brain dump. There is something enjoyable about being able to hide behind an email address and send anything you want to someone knowing that they have no idea who you are and are likely dumping everything to what programmers call /dev/null – the virtual trash bin.
Over 100 of the messages sent through the feedback tool are included here. Each suggestion begins with a header, the body is the content, and closes with a byline. An example follows:
Gatorade Charm
The other day, the wife and I went to the beach with another couple about our age - the Pences - and frolicked for several hours in the surf. When we got out, we ran up to our chairs in the rain and fisticuffs almost ensued when an argument began over whose opened Gatorade bottle was whose since we had all elected to bring the same Cool Blue ones that had rolled together in the sand.
I think there is a real product that needs marketed here that could help save my marriage and dozens of others: personalized replacement bottle caps that include names on them and that we advertise as “charms”.
In this instance, what I would have done if I’d had such a charm is chucked the original Gatorade cap into the ocean the minute we arrived and replaced it with one bedazzled to say “Steven”. Then, after the good-natured cavorting with Mike and Karen, I would have returned to my chair just like before. Only now, when someone mistakenly reached for my bottle, I would have said: “I think that one’s mine” and been able to tap the cap to prove it. I know I am not alone on this – I am convinced that Gatorade charm caps would be in big demand for sports teams, construction workers, and married folks alike. We can sell them exclusively through the website and keep stock to a minimum by only personalizing them after each order is placed.
BTW: have you noticed that the openings on these bottles are almost big enough to pee in but not quite? Mike says this creates an opportunity for another product that he wants to speak about later when the girls have gone to bed.
Steven Brewer, Catalyst
Over 100 of the messages sent through the feedback tool are included here. Each suggestion begins with a header, the body is the content, and closes with a byline. An example follows:
Gatorade Charm
The other day, the wife and I went to the beach with another couple about our age - the Pences - and frolicked for several hours in the surf. When we got out, we ran up to our chairs in the rain and fisticuffs almost ensued when an argument began over whose opened Gatorade bottle was whose since we had all elected to bring the same Cool Blue ones that had rolled together in the sand.
I think there is a real product that needs marketed here that could help save my marriage and dozens of others: personalized replacement bottle caps that include names on them and that we advertise as “charms”.
In this instance, what I would have done if I’d had such a charm is chucked the original Gatorade cap into the ocean the minute we arrived and replaced it with one bedazzled to say “Steven”. Then, after the good-natured cavorting with Mike and Karen, I would have returned to my chair just like before. Only now, when someone mistakenly reached for my bottle, I would have said: “I think that one’s mine” and been able to tap the cap to prove it. I know I am not alone on this – I am convinced that Gatorade charm caps would be in big demand for sports teams, construction workers, and married folks alike. We can sell them exclusively through the website and keep stock to a minimum by only personalizing them after each order is placed.
BTW: have you noticed that the openings on these bottles are almost big enough to pee in but not quite? Mike says this creates an opportunity for another product that he wants to speak about later when the girls have gone to bed.
Steven Brewer, Catalyst
