Africa's recent and unprecedented economic progress, its "youth bulge" and the steady shift of narrative from "hopeless" continent to "Africa rising", make the continent one of the most exciting and dynamic places on the planet to do business. Africa is ready to go beyond potential and global investors, multinationals, international NGO's and high net-worth individuals are taking notice. However, successfully incentivizing stakeholders to action in the African context requires a solid understanding of the cultural nuances and sensitivities that are unique to the continent.
Talking to Africa: Considering Culture in Communications for a Complex Continent argues that both domestic and international businesses, NGO’s and individuals interested in working in Africa can benefit from the multiplicity of experiences, backgrounds, attitudes and networks that define their target audiences. The book also looks at how understanding these dynamics can lead to the development and more successful implementation of the culturally-attuned communications strategies that are created as a result.
Mimi Kalinda is the Co-Founder and Managing Director of the Africommunications Group (ACG). Over a career in media and communications that spans almost two decades, her personal experience and travels across the world have exposed her to various cultural contexts, and Mimi’s work in PR has allowed her to explore most countries in Africa. Her professional background speaks volumes for an individual dedicated to exploring and contributing to Africa’s identity and growth. The tools offered in this book will empower and enlighten approaches to building and implementing successful communications and PR strategies that will positively impact Africa in the twenty-first century.
Talking to Africa: Considering Culture in Communications for a Complex Continent argues that both domestic and international businesses, NGO’s and individuals interested in working in Africa can benefit from the multiplicity of experiences, backgrounds, attitudes and networks that define their target audiences. The book also looks at how understanding these dynamics can lead to the development and more successful implementation of the culturally-attuned communications strategies that are created as a result.
Mimi Kalinda is the Co-Founder and Managing Director of the Africommunications Group (ACG). Over a career in media and communications that spans almost two decades, her personal experience and travels across the world have exposed her to various cultural contexts, and Mimi’s work in PR has allowed her to explore most countries in Africa. Her professional background speaks volumes for an individual dedicated to exploring and contributing to Africa’s identity and growth. The tools offered in this book will empower and enlighten approaches to building and implementing successful communications and PR strategies that will positively impact Africa in the twenty-first century.
