The Complete Book of Chalk Lettering: Create and Develop Your Own Style
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When adding words that need to fit in a confined space, always count the letters and begin with the center letter. This will guarantee a centered word every time.
Chalk lettering involves making multiple changes to each letter as opposed to calligraphy where the thickness and style is contingent upon how much pressure you apply.
Instead of thinking about a letter as a letter, think of the letter as a shape.
Measure the center points on the top and bottom of the board and place a chalk mark. Likewise, measure the center points on the left and right sides and place a mark. 2 Find the center of the entire board by placing a mark where the vertical center and horizontal center lines you just drew meet.
Add the guidelines that will determine where the elements in your design are placed.