Growth hacking is THE buzzword for startups. Forget “pivoting” and “iterating.” It’s all about growth hacking.
That’s the thing.
It’s almost annoying for those who have heard about it 1,000’s of times. And, it’s confusing for those who don’t know what it is.
Like it or not, growth hacking is happening.
And, it’s the reason we get to see a few new startups, each year, with absolutely ridiculous growth rates.
A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing. A growth hacker lives within the product team and has a technical vocabulary to implement what he or she wants.
The essential characteristic of a growth hacker is creativity. His or her mind is the best tool in their war chest. A growth hacker looks beyond adwords or SEO for distribution. Traditional marketing channels often means high cost per acquisition and low life-time value due to high saturation. In an age of social users, the right growth strategy with the right product-market fit will lead to massive scale through viral loops.
That’s the thing.
It’s almost annoying for those who have heard about it 1,000’s of times. And, it’s confusing for those who don’t know what it is.
Like it or not, growth hacking is happening.
And, it’s the reason we get to see a few new startups, each year, with absolutely ridiculous growth rates.
A growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing. A growth hacker lives within the product team and has a technical vocabulary to implement what he or she wants.
The essential characteristic of a growth hacker is creativity. His or her mind is the best tool in their war chest. A growth hacker looks beyond adwords or SEO for distribution. Traditional marketing channels often means high cost per acquisition and low life-time value due to high saturation. In an age of social users, the right growth strategy with the right product-market fit will lead to massive scale through viral loops.
