This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It’s the down-in-the-trenches lessons that they didn’t teach in your college marketing courses. It’s the stuff they don’t cover at industry conferences.
Praise for the Book:
"A comprehensive, fact-based approach to contemporary private club membership marketing–and one that, if followed, will virtually guarantee a full, energized and engaged membership. Simply put, your club cannot afford to be without The Definitive Guide to Membership Marketing."
- Norm Spitzig, MCM Principal & Senior Partner - Master Club Advisors
"If you subscribe and implement on the principles described within this book you will most definitively transform yourself and your team into more proficient salespeople and marketers."
- Rick Coyne, CEO - Professional Club Marketing Association
"If you’re in the club business, you need Gabe’s book. It’ll give you understanding. It’ll give you process. And it’ll deliver a coherent vision of The Marketing Journey."
- Gregg Patterson, President & CEO - Tribal Magic
If you’re tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you’re just getting started or you’re a seasoned pro, this will be your go to desktop companion when formulating your club’s marketing strategy for many years to come.
Praise for the Book:
"A comprehensive, fact-based approach to contemporary private club membership marketing–and one that, if followed, will virtually guarantee a full, energized and engaged membership. Simply put, your club cannot afford to be without The Definitive Guide to Membership Marketing."
- Norm Spitzig, MCM Principal & Senior Partner - Master Club Advisors
"If you subscribe and implement on the principles described within this book you will most definitively transform yourself and your team into more proficient salespeople and marketers."
- Rick Coyne, CEO - Professional Club Marketing Association
"If you’re in the club business, you need Gabe’s book. It’ll give you understanding. It’ll give you process. And it’ll deliver a coherent vision of The Marketing Journey."
- Gregg Patterson, President & CEO - Tribal Magic
If you’re tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you’re just getting started or you’re a seasoned pro, this will be your go to desktop companion when formulating your club’s marketing strategy for many years to come.
