The Media The Spokesperson and The Message presents concepts, tools and techniques to help you communicate at your best, in public. This inspiring and practical book will help you become a more effective, memorable, appealing and articulate public speaker, presenter and media spokesperson, by answering questions, such as:
What are journalists looking for?
How do I manage nerves?
How do I construct messages and content to make it appealing and useful?
Are some kinds of words better than others? Why? Why not?
What is news and how can you get in, or out of it?
What makes a media spokesperson effective?
How do you prepare for media interviews?
How do you write quotes and other content for news?
What can you control and what can you merely influence?
How can you make your communication mean more and be remembered well?
What are journalists looking for?
How do I manage nerves?
How do I construct messages and content to make it appealing and useful?
Are some kinds of words better than others? Why? Why not?
What is news and how can you get in, or out of it?
What makes a media spokesperson effective?
How do you prepare for media interviews?
How do you write quotes and other content for news?
What can you control and what can you merely influence?
How can you make your communication mean more and be remembered well?
