Since 1917 FORBES’ authoritative journalism has championed the innovators, agitators and entrepreneurs the world over. When the global financial crisis battered the media industry in 2009, FORBES reinvented itself from the ground up by building a respected contributor network of 1,200 experts in their fields, collaborating with brands to create a successful, sustainable and more engaging native advertising business, and adopting technology that benefits readers and revenue. This is the story of how a 96-year-old startup created a new model for journalism to weather technological and economic upheaval and soar to an audience of 50 million monthly visitors. Chapters include:
– The 9 Realities of Building a Sustainable Model for Journalism
– Where’s the News Business Headed in 2013? Follow the Price of Pixels
– What's Next for Native Ads? Controversy Gives Way to Market Realities
– Digital Audiences Crave the Power and Purpose of Magazine Storytelling
– There's a Trifecta for Moneymaking in News. Are You Placing the Right Bets?
– The 9 Realities of Building a Sustainable Model for Journalism
– Where’s the News Business Headed in 2013? Follow the Price of Pixels
– What's Next for Native Ads? Controversy Gives Way to Market Realities
– Digital Audiences Crave the Power and Purpose of Magazine Storytelling
– There's a Trifecta for Moneymaking in News. Are You Placing the Right Bets?
