The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want. Bonus Feature: Exclusive Online Content: *Gain access to exclusive content to a companion website *Includes references to many job search resources *Resume examples for a variety of majors *Links to useful websites Here are some of the topics that will be covered:
Chapter 1: Finding Your Job: Identifying Your Best Opportunities *Summary of easy to find sources of information to focus your job search *Destroy the myth of what kind of job a college graduate should seek *Where to uncover the jobs most students fail to ever find *Create your personal brand
Chapter 2: Getting the Interview: Creating Your Marketing Plan *Learn to create a cover letter that generates a call from an employer *See what makes a great resume that cannot be ignored *Find out how to get on top of an employer's lists of candidates *How to leverage the Internet faster and more effectively
Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself *Learn to prepare for any interview situation *Find out what market research you need to do before the interview *Learn the tricky questions that interviewers toss at you *Know which answers work and which answers fail
Chapter 4: Getting the Offer: Closing the Sale *How to be sure your references will support you when the employer calls *Gain the knowledge to get an offer from an employer you will want to accept *Obtain tips on how to be well positioned for your next job after you start your first job
"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students."
---Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College
"You will not find a collection of marketing tactics like this in any other book. Dr. Chiagouris knows everything about combining branding and business strategy to provide direction to landing a great job! Follow his expert advice and go from unemployed to employed!
---Dr. Iris Mohr, Professor of Marketing, St. John's University
" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "
---Dr. Richard Plank, Director, Division of Business,
University of South Florida
" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "
---Susan Maxam, University Director for Student Success, Pace University
" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "
---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity
" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Follow his roadmap, and land your job! "
---Steven M. Howard
Marketing and Customer Experience Officer, Rainql
Chapter 1: Finding Your Job: Identifying Your Best Opportunities *Summary of easy to find sources of information to focus your job search *Destroy the myth of what kind of job a college graduate should seek *Where to uncover the jobs most students fail to ever find *Create your personal brand
Chapter 2: Getting the Interview: Creating Your Marketing Plan *Learn to create a cover letter that generates a call from an employer *See what makes a great resume that cannot be ignored *Find out how to get on top of an employer's lists of candidates *How to leverage the Internet faster and more effectively
Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself *Learn to prepare for any interview situation *Find out what market research you need to do before the interview *Learn the tricky questions that interviewers toss at you *Know which answers work and which answers fail
Chapter 4: Getting the Offer: Closing the Sale *How to be sure your references will support you when the employer calls *Gain the knowledge to get an offer from an employer you will want to accept *Obtain tips on how to be well positioned for your next job after you start your first job
"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students."
---Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College
"You will not find a collection of marketing tactics like this in any other book. Dr. Chiagouris knows everything about combining branding and business strategy to provide direction to landing a great job! Follow his expert advice and go from unemployed to employed!
---Dr. Iris Mohr, Professor of Marketing, St. John's University
" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. "
---Dr. Richard Plank, Director, Division of Business,
University of South Florida
" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. "
---Susan Maxam, University Director for Student Success, Pace University
" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! "
---William Neal, Founder and Senior Partner at SDR Consulting,
Past Chairman of the American Marketing Association
and author of Value Creation: The Power of Brand Equity
" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Follow his roadmap, and land your job! "
---Steven M. Howard
Marketing and Customer Experience Officer, Rainql
