This book can also be purchased as part of:
•The Two-Page MBA: 5-in-1 The Marketing Major (9.99)
•The Two-Page MBA: 17-in-1 The Complete Collection (24.99)
The Two-Page MBA features key concepts from a top-ranked MBA program. The source material is 647 pages of original notes. Each book covers the best ideas from 1 course, condensed to 2 letter-sized pages (5-6 Kindle pages).
Each book is perfect for a:
•High-level introduction to a new topic
•Quick review of a familiar topic
•Personal reference library
The Two-Page MBA: Marketing Research includes:
•Introduction to Marketing Research
•Defining the Marketing Research Problem and Developing an Approach
•Exploratory Research Design: Qualitative Research
•Descriptive Research Design: Survey and Observation
•Causal Research Design: Experimentation
•Questionnaire Design
•Sampling
•Ethics in Marketing
