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    The Two-Page MBA: Marketing Research (English Edition)

    Por L. Dorian Ross

    Sobre

    This book can also be purchased as part of:


    •The Two-Page MBA: 5-in-1 The Marketing Major (9.99)
    •The Two-Page MBA: 17-in-1 The Complete Collection (24.99)

    The Two-Page MBA features key concepts from a top-ranked MBA program. The source material is 647 pages of original notes. Each book covers the best ideas from 1 course, condensed to 2 letter-sized pages (5-6 Kindle pages).

    Each book is perfect for a:


    •High-level introduction to a new topic
    •Quick review of a familiar topic
    •Personal reference library

    The Two-Page MBA: Marketing Research includes:


    •Introduction to Marketing Research
    •Defining the Marketing Research Problem and Developing an Approach
    •Exploratory Research Design: Qualitative Research
    •Descriptive Research Design: Survey and Observation
    •Causal Research Design: Experimentation
    •Questionnaire Design
    •Sampling
    •Ethics in Marketing
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