The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets.
This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision.
Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability.
Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images.
CONTENTS:
What Art Selling Outlets Are Profiting By Online Sales
The New Gallery Business Model For Selling Online
Breaking Into The Art World’s Closed Circle
Global Selling Opportunities
Chapter #1 A Fresh Dependency and Integration of Social Media
How to Personalize Social Media Follow-Up
The Three Categories of Social Media Best Suited For Artists
Chapter #2 An Artist’s Website
Attractive Packaging
Your Role in Creating The Design Concept
Designing and Personalizing Your Own Website
Evaluating Your Website Host
Memorable Domain Name
Clarity of Vision
Make Your Site Simple to Navigate
How The Cellular Phone and Tablets Affects Website Layouts
Chapter #3 Drawing Traffic To Your Social Media Pages and Website
Qualifying Your Website Viewers
Search Engines and Indexes
Where and How Often Should You Submit Your Website Pages
Buying Traffic and Ad Words Programs
Chapter #4 Cultivating Media Exposure and Email Marketing
Strategies For Sending Out Press Releases
Bulk Email Press Release
Specific Media Submission Guidelines
Direct Mail and Permission Based Email Selling Lists
Chapter #5 Alternative Income Sources
Giclée Print Technology
Self-Publishing
Licensing Opportunities
Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets
Identifying Primary Buyer Groups
Repeat Art Buyers
Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces
Chapter #8 Consigning and Selling Through Auction Houses
The Process of Consigning
Growing Role of Auction Houses
Chapter #9 Barter Exchanges and Cashless Transactions
Trading Fine Art
Internet-based Barter
Joining A Barter Exchange
Reference Category Listings
Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Automated Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Large Format Printing Research, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Weblog Websites, Website Design Software, Hit Counters, Host Comparisons, Website Hosting, Translators and Troubleshooting.
This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision.
Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability.
Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images.
CONTENTS:
What Art Selling Outlets Are Profiting By Online Sales
The New Gallery Business Model For Selling Online
Breaking Into The Art World’s Closed Circle
Global Selling Opportunities
Chapter #1 A Fresh Dependency and Integration of Social Media
How to Personalize Social Media Follow-Up
The Three Categories of Social Media Best Suited For Artists
Chapter #2 An Artist’s Website
Attractive Packaging
Your Role in Creating The Design Concept
Designing and Personalizing Your Own Website
Evaluating Your Website Host
Memorable Domain Name
Clarity of Vision
Make Your Site Simple to Navigate
How The Cellular Phone and Tablets Affects Website Layouts
Chapter #3 Drawing Traffic To Your Social Media Pages and Website
Qualifying Your Website Viewers
Search Engines and Indexes
Where and How Often Should You Submit Your Website Pages
Buying Traffic and Ad Words Programs
Chapter #4 Cultivating Media Exposure and Email Marketing
Strategies For Sending Out Press Releases
Bulk Email Press Release
Specific Media Submission Guidelines
Direct Mail and Permission Based Email Selling Lists
Chapter #5 Alternative Income Sources
Giclée Print Technology
Self-Publishing
Licensing Opportunities
Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets
Identifying Primary Buyer Groups
Repeat Art Buyers
Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces
Chapter #8 Consigning and Selling Through Auction Houses
The Process of Consigning
Growing Role of Auction Houses
Chapter #9 Barter Exchanges and Cashless Transactions
Trading Fine Art
Internet-based Barter
Joining A Barter Exchange
Reference Category Listings
Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Automated Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Large Format Printing Research, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Weblog Websites, Website Design Software, Hit Counters, Host Comparisons, Website Hosting, Translators and Troubleshooting.
