Do You Want to Attract Clients? Make Partner? Do you want to learn to become a rainmaker? Do your firm's associates need a simple, proven, step-by-step, year-by-year marketing process that anyone can follow? Want to increase associate retention and help your lawyers market more effectively?
Get “the legal profession’s best associate-marketing book.”
In this powerful guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the straightforward tactics to accomplish your goals, step by step, year by year. Fishman's renowned “The Ultimate Law Firm Associate’s Marketing Checklist” has been used for 25 years by associates in their successful quests to become rainmakers.
This dramatically expanded and updated 60-page edition includes all the latest online tools, plus dozens of examples, stories, case studies, and videos. It is the simplest, most-effective tool to ensure associates get on, and stay on, the fast track to professional success.
HERE’S WHAT LAWYERS AND MARKETERS ARE SAYING:
“I have used Ross’s simple, practical checklist for many years with great success. We are buying 500 copies to give to our associates.”
Aleisha Gravit, Chief Marketing Officer, Akin Gump
Former President, Legal Marketing Association (LMA)
“This book is a must-read for all associates no matter their practice, firm, or stage of their career.”
Allan Slagel, Partner, Taft Stettinius & Hollister
"Ross has spun law-marketing gold from the dross that often passes for wisdom in this field. No one knows more about this subject than Ross, or can convey an idea more understandably or succinctly.”
Loren Wittner, former Marketing Partner, Winston & Strawn
“Ross’s checklist is immensely helpful. Many partners commented that they wish they had this book when they were coming up the ranks.”
Jennifer Shankleton, Director of Marketing, Brouse McDowell
“Essential reading for every associate at any point in their career. This checklist holds all the secrets; it’s marketing nirvana!”
Nat Slavin, Principal, Wicker Park Group
Former President, LMA
“This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the steps to become the top-tier rainmaker in your firm. This should be a ‘best seller.’”
Ron Henry, Consultant, The Garver Group
Former President, Association of Legal Administrators (ALA)
"I have used Ross' highly practical framework in several firms and strongly recommend it. It demystifies marketing and helps achieve success. I have seen it literally give hope to associates who thought developing a legal practice was beyond their ability."
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond
Past President, LMA
“This checklist is an incredibly useful resource to help get associates on track towards career-long business-development habits.”
Bettina Rutherford, Business Development Manager, K&L Gates
“Ross Fishman is well known for his intelligent and pragmatic style. This book is a must-read for lawyers and marketers who want to know the right way to market legal services.”
Nathalie Daum, Business Development Director — Litigation, Lathrop Gage
Former President, LMA
“Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. This is a must-read book.”
Marcie Johnson, former Marketing Director, Chapman and Cutler
Co-Founder, Former President, Legal Marketing Association
“Most legal marketing publications are tedious, lackluster affairs that function best as soporifics. Ross Fishman's new book is cheeky, deeply intelligent, and chock-a-block full of clear thinking, underpinned by fun and true examples. So throw away all the marketing detritus filling your shelves and inboxes and settle in for some authentic assistance. Much like Ross, this book rocks!”
Diane Hamlin, Hamlin Strategy Group, Former CMO, Fenwick & West
Former President, LMA
Get “the legal profession’s best associate-marketing book.”
In this powerful guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the straightforward tactics to accomplish your goals, step by step, year by year. Fishman's renowned “The Ultimate Law Firm Associate’s Marketing Checklist” has been used for 25 years by associates in their successful quests to become rainmakers.
This dramatically expanded and updated 60-page edition includes all the latest online tools, plus dozens of examples, stories, case studies, and videos. It is the simplest, most-effective tool to ensure associates get on, and stay on, the fast track to professional success.
HERE’S WHAT LAWYERS AND MARKETERS ARE SAYING:
“I have used Ross’s simple, practical checklist for many years with great success. We are buying 500 copies to give to our associates.”
Aleisha Gravit, Chief Marketing Officer, Akin Gump
Former President, Legal Marketing Association (LMA)
“This book is a must-read for all associates no matter their practice, firm, or stage of their career.”
Allan Slagel, Partner, Taft Stettinius & Hollister
"Ross has spun law-marketing gold from the dross that often passes for wisdom in this field. No one knows more about this subject than Ross, or can convey an idea more understandably or succinctly.”
Loren Wittner, former Marketing Partner, Winston & Strawn
“Ross’s checklist is immensely helpful. Many partners commented that they wish they had this book when they were coming up the ranks.”
Jennifer Shankleton, Director of Marketing, Brouse McDowell
“Essential reading for every associate at any point in their career. This checklist holds all the secrets; it’s marketing nirvana!”
Nat Slavin, Principal, Wicker Park Group
Former President, LMA
“This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the steps to become the top-tier rainmaker in your firm. This should be a ‘best seller.’”
Ron Henry, Consultant, The Garver Group
Former President, Association of Legal Administrators (ALA)
"I have used Ross' highly practical framework in several firms and strongly recommend it. It demystifies marketing and helps achieve success. I have seen it literally give hope to associates who thought developing a legal practice was beyond their ability."
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond
Past President, LMA
“This checklist is an incredibly useful resource to help get associates on track towards career-long business-development habits.”
Bettina Rutherford, Business Development Manager, K&L Gates
“Ross Fishman is well known for his intelligent and pragmatic style. This book is a must-read for lawyers and marketers who want to know the right way to market legal services.”
Nathalie Daum, Business Development Director — Litigation, Lathrop Gage
Former President, LMA
“Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. This is a must-read book.”
Marcie Johnson, former Marketing Director, Chapman and Cutler
Co-Founder, Former President, Legal Marketing Association
“Most legal marketing publications are tedious, lackluster affairs that function best as soporifics. Ross Fishman's new book is cheeky, deeply intelligent, and chock-a-block full of clear thinking, underpinned by fun and true examples. So throw away all the marketing detritus filling your shelves and inboxes and settle in for some authentic assistance. Much like Ross, this book rocks!”
Diane Hamlin, Hamlin Strategy Group, Former CMO, Fenwick & West
Former President, LMA
