Strategic tools, tips, and techniques for writing expert documents of all kinds and sizes. The essence of the book is about distilling a clear core message and building a document around that core so as to send the message to the reader according to the result you want as writer.
Tailored to business writers, technical writers, and students of all levels who want to strengthen their writing technique and produce expert results.
Features explanatory diagrams and examples including the bow-and-arrow tool, mind mapping, 4 types of outlines, professional standards for formatting, and the AIDA method of writing.
Based on professional writing workshops designed and presented by the author.
Tailored to business writers, technical writers, and students of all levels who want to strengthen their writing technique and produce expert results.
Features explanatory diagrams and examples including the bow-and-arrow tool, mind mapping, 4 types of outlines, professional standards for formatting, and the AIDA method of writing.
Based on professional writing workshops designed and presented by the author.
